So sang John Denver…and so did we when Colorado Ski Country USA asked us to join them to completely change the kind of press coverage Colorado’s ski destinations had been getting in Canada.
The ski magazines had been writing about Colorado regularly, but to the CSCUSA, that was preaching to the
choir; they hadn’t been able to find their way into the most important Canadian lifestyle magazines and newspaper
travel sections. Enter MacKay & Co. with our superb media relationships and our unsurpassed ability to
romance a destination. Within three months we had top editors and journalists from The Globe & Mail, National
Post, FASHION Magazine, Elle Canada, Chatelaine, The Calgary Herald, and Zoomer on their way to Aspen, Telluride
and Steamboat Springs to write major stories.
Click here to see some of the great Colorado coverage.